Our Methodology for Client Success
WebMama.com’s methodology is simple to explain: determine what keywords people are searching on to find your products and/or services and use them in content you distribute in many forms throughout the web. The scope is broad; all languages and all places on the web where you can add your content. That’s easy to explain, but requires time and collaborative work to put into practice. With the WebMama.com methodology we break down to make the process of into manageable steps focused on visibility, sustainability, and delivery.
The Building Blocks of Our Search Visibility Strategy
Keywords are the building blocks of your search strategy. They allow us to understand how you are being found by your customers and prospects. We don’t want you to miss any potential prospect because you missed catching their eye when they were looking for you.
A Balancing Act Between Legacy Words and Those Fun Trendy Words
At WebMama.com we are practical. We know that companies are leading edge creators of new industries, but we also know that success comes in replacing out-of-date products – the legacy world. Keywords come from all places and searchers are looking for solutions from all places. It is a balancing act as to which keywords become the tight set used for optimization.
Using the Keywords In All Distributed Web Materials
Using the right keywords in all distributed web content is a key part of the WebMama.com methodology – an essential part of the overall plan. Every WebMama.com engagement has a foundation in Keyword Discovery to define the short list of search terms, and to tailor that list to the specific high-visibility objectives that we help you define.
… personalization leads to reliance on one’s own data
- Factors Effecting Rankings
- Logged in status
- Personal search history (logged in or not)
- Domain of origin
- Server location
- Previous click history (paid or organic)
- Social signals
Do rankings matter? Well your CEO probably thinks so! (We find that C-level management obsesses about rankings.) But obsession with rankings can be dangerous. Reliance on a single snapshot in time, from one source, leads to misinformation. Major factors effect what one sees on their computer so the WebMama.com methodology relies more on spreading the word than measurement. This puts us at odds with most ‘SEO’ companies in the industry – it sets us apart. With a methodology that focuses on keywords – keyword discovery and keyword usage in all web communication and content – we look at the trends and achieve the ultimate result of growing our client’s businesses through web marketing.
It is also important to recognize that search itself is evolving. Any methodology based on ranking high in organic search results is bucking against the trend. Organic is being pushed further and further down the page in favour of more targeted results that send you deeper into the search engine’s world or to pages that have retargeted ads. Check out these examples of Google being helpful – and at the same time organic disappearing below the fold.
… metrics and benchmarking in an unclean universe
- Key Metrics
- Unique Visitors
- % of Visits
- Page Views
- Time on site
- Which landing pages
- What keywords
- What queries
- How many impressions
- How many clicks
- Keyword Density
Every marketing program and project needs to have metrics whether they be highly analytical or just licking your finger in the air and testing which direction the wind is coming in.
So yes, we are metric driven here at WebMama.com. At the same time, we recognize that being and staying visible in search contributes to your brand and its awareness, in a tangible way that can be hard to measure. So while we will set up benchmarks for you and measure the results we get against them, we also welcome the opportunity to work with you and your market research and marketing operations teams as they field research, and build attribution models, to attribute a specific market activity to sales in specific areas.