Optimal Networks brought in WebMama.com as their Phase I website producer. WebMama.com continued working with Netscape, driving traffic to specific channels of Netcenter.
Landel Telecom, WineShopper.com, and SchoolPop.com turned to WebMama.com to help launch their business on the Web. Optimal Networks secured more WebMama.com time as did Marcia Kadanoff for her new company iq.com.
WebMama.com branched into the seminar business; sponsoring a series of networking seminars aimed at the non-engineering professional. The seminars were being presented by Training Institute.
Using the years of start-up Internet and networking experience, WebMama.com began advising early stage companies (before funding) on website strategy, specifications, and complexities. These companies included PropertyCapital and ArthritisWell.
Barbara “WebMama” Coll becomes a regular speaker at the Thunder Lizard Conferences on Web marketing.
After being spotted at a Web Design Thunder Lizard Conference, Barbara Coll is brought in by Hewlett Packard to help them drive traffic to their Small Business Site. Barbara encouraged them to try paid search advertising through GOTO.com which later became Overture, who is turn was purchased by Yahoo! Search Marketing, they were one of the first. WebMama.com introduced HP to Google Adwords when Adwords was in Beta. HP was the first brand name company, the first public company, the first large company, etc, etc – earlier enough that Google was unsure how to accept the money from HP.
Once Hewlett-Packard decided various divisions of the company must do their own traffic generation, both the Business Center and the Printer Supplies Group turned to WebMama.com.