Some people ask us whether Google + is important. We think it is.

Use your company’s Google+ page, to put out regular messages about the industry and your products/company on Google+ (this implies you have a Google+ entry for your company).

If you don’t have a Google+ page for your company – get one. If you don’t have a Google +1 button on your website that let’s people ‘like’ your Google+ page, you should do both. It changes their search results to give them more information about your company – right in their face – which leads to more exposure for your company’s email address and status reports.