Make sure there is a description of your company and product on the product/services page of LinkedIn. Make sure it uses some of the keywords from #1. Here are a few quotes to help with the ‘selling’ of this action item.
“65% of B2B companies report that they have acquired a customer through LinkedIn.” HubSpot January 2012.
“On January 11 2013 LinkedIn announced it had reached 200 Million members. New members continue to join LinkedIn at a rate of 2/second.”