10. Do Not Bank On SEO Only

Do not bank your company on only ‘Google SEO’ marketing activities.

Today, depending on the category there may be only 1-2 organic listings available above the fold. And you and every other company in your category is competing for these 1-2 listings. Here are a number of examples that show what is up with organic. I see 1 organic result above the fold – and yes Wikipedia still holds top billing in so many non-branded searches! Light box examples to follow

Of course, if Google has their way, soon there will be NO organic opportunities above the fold. So when you see functionality like “new example needed” on a search-engine results page like this, that’s what’s going on here.