LinkedIn Company Page Optimization

LinkedIn’s pages are regarded by Google as highly important and highly relevant. A company’s page is a fundamental web marketing tool that should be carefully crafted for search visibility because of the highly visible nature in LinkedIn’s search results – YES – it is a search engine. Having optimized product pages for the company helps fulfill the goal of dominating search results regardless of where the searcher is searching.


  • Company name – you could be clever like Rackspace and append the tag line to your company name
  • All employees need to point to the official company entry
  • All company pages need to have the product pages with a description that is optimized for their top keywords