Moz (thrilled to see they dropped SEO from their name this year. Way to go guys!!) has come out with its 2013 ranking correlation. Taking the top 120 minds from the search marketing world and asking what factors correlate with rankings it appears it is still all about what to link to what – oh and Google+.
So it is about thinking about linking – with content around it. If this is true then Google continues to encourage the massive world of link buying and spamming. Food for thought.