The Complete SEM Package

WebMama.com's greatest strength is our ability to manage projects end-to-end. We quickly grasp an organization's business model and objectives, translate those objectives into a sound search engine marketing strategy, break the strategy down into manageable tactics, and then execute those tactics to achieve real-world results. We focus on the big picture but understand the realities of implementation.

The WebMama Complete Package includes:

1. An SEO Audit of the website with Prioritized Recommendations
2. Keyword Analysis
3. Development of Source Code Optimization Components and Content Suggestions
4. Competitive Analysis
5. Internal Link Analysis
6. Paid Search Marketing Strategies, Implementation and Management
7. Landing Page Development

Note - contracts can be made for individual elements of this complete package.

An SEO Audit of the website with Prioritized Recommendations

Examining your current website is where it all starts; we want to show you how friendly your website is to search engines.

Once we have completed our study, we detail, in order of importance, factors you need to consider to ensure inclusion in search engine indexes and relevant rankings, and offer suggestions on which tools would be most useful to your organization for SEO purposes; including tools provided by the search engines themselves.

Our auditing process is thorough, and includes inspection of your website architecture; the technology used, html source code, and content. Additionally, we look at domain names; directory structure, redirects, error handling, and 12 other elements involved in the search engines' ranking algorithms.

WebMama.com has performed SEO audits on sites that range from 100 pages to in excess of 2 million. Each website is unique and offers both opportunities and challenges. Depending on your specific needs, we can implement multiple tactics simultaneously, to ensure indexing and relevant rankings remain consistent throughout your site.

WebMama.com has been one of the pioneers, and some would say, inventors of the basic search engine marketing guidelines for large B2B websites. We have always believed that search engines want your content, and removal of barriers (such as Flash) is the best way to give them what they want.

Our audits can be performed in tandem with a new site or site redesign, by integrating our technical team with your website development team. This ensures a search-friendly site upon launch, and increases the chances of new visibility in search results immediately.

Keyword Analysis

Analyzing keywords that people type into search engines reveals much about people's perception of a specific topic. Determining the proper keyword set, on which to optimize your Website, is the key foundation for successful ongoing SEO projects. An increase in visibility in relevant search results should result in an increase in traffic; leading to sales and brand awareness.

We turn to multiple sources, including online tools; sales representatives, executives, and traffic statistics, to determine the key phrases most effective in attracting the highest quality visitor from search results. Occasionally, our suggestions are phrases that need to be 'sold' internally; we help out with that as well.

Development of Source Code Optimization Components and Content Suggestions

Taking the top keywords/phrases determined during the keyword analysis, we develop 'spider food'; the stuff that search engines crave.

Source code components include:

1. Meta Description Tags
2. Meta Keyword Tags
3. Title Tags
4. Image Alt Tags
5. Additional Source Code Tactics to Increase Rankings

Search Engines look to the text-based content of your Website to determine which keywords your Website should be visible under when it comes to search results. We will give you specific recommendations for optimization of content on the target pages, with the goal of increasing the exposure of the mapped keywords. If we don't find pages that are relevant to the top keyphrases, then we give you recommendations on what to include, or write the new pages for you, ensuring integration of the new pages into the main navigation system.

Competitive Analysis

We examine your competitors; their key word/phrase choices, their ranking, current positioning and how their site attracts traffic. This information is an invaluable tool that allows us to advise you about new trends and online options you may not be aware of.

Internal Link Analysis

It is critical that the pages on your website be interwoven in such a way that it is clear to a search engine, which pages are important to you, to be ranked. We provide recommendations for cross linking your pages to provide search engines with that information. This includes sitemap development, direct links from main pages to main pages outside of the core navigation scheme, and text-based links in strategic places throughout the site's content.

Paid Search Marketing Strategies, Implementation and Management

As we move into the 'digital' marketing phase of advertising, companies are spending 40-60% of their online marketing budgets on search marketing, primarily on 'true' search advertising (when someone actually enters a search phrase into a search engine and sees ads as a result), but increasingly, on 'contextual' (the text ad is shown when ad is relevant to the content on the page being viewed) and other auction offerings by Google, et al.

At WebMama.com we like to maximize the opportunity for increasing traffic to your website by combining the lessons learned from paid search and organic search marketing, to create a complete strategy for owning all of the search real estate on page one of the results.

We use plain English to explain the differences between pay per click, paid inclusion, directory listings, contextual marketing, behavioral marketing, radio auctions, banner auctions, etc., then we help you figure out the best way to spend your money and maximize the return on investment.

Our service includes keyword development, creative testing, contract management with search engines, budget split determination, daily account and bid management, and help with defining the analytics.

Since taking Hewlett-Packard into the beta program with GoTo.com (then Overture, now Yahoo! Search Marketing) we have moved ahead of the pack to help B2B companies lead generate, and increase brand awareness in search results.

Landing Page Development

A paid search campaign is only truly successful if someone takes action once they enter into the realm of your website. Designing a landing page for search engine marketing campaigns is critical to the success of the overall project. Landing pages need to reflect the intention of the searcher when they clicked on the search result, and then entice them to continue clicking through or take action immediately. We develop the pages, suggest the techniques, do the A/B testing within the paid search campaign, and help interpret the results. WebMama.com has usability experts that team with the search experts, to create the right page for you, with highest return. Together we focus on maximizing your ROI.