Paid Search: Marketing Strategy and Management

As we move into the 'digital' marketing phase of advertising, companies are spending 40-60% of their online marketing budgets on search marketing, primarily on 'true' search advertising (when someone actually enters a search phrase into a search engine and sees ads as a result), but increasingly, on 'contextual' (the text ad is shown when ad is relevant to the content on the page being viewed) and other auction offerings by Google, et al.

At WebMama.com we like to maximize the opportunity for increasing traffic to your website by combining the lessons learned from paid search and organic search marketing, to create a complete strategy for owning all of the search real estate on page one of the results.

We use plain English to explain the differences between pay per click, paid inclusion, directory listings, contextual marketing, behavioral marketing, radio auctions, banner auctions, etc., then we help you figure out the best way to spend your money and maximize the return on investment.

Our service includes keyword development, creative testing, contract management with search engines, budget split determination, daily account and bid management, and help with defining the analytics.

Since taking Hewlett-Packard into the beta program with GoTo.com (then Overture, now Yahoo! Search Marketing) we have moved ahead of the pack to help B2B companies lead generate, and increase brand awareness in search results.

Landing Page Development

A paid search campaign is only truly successful if someone takes action once they enter into the realm of your website. Designing a landing page for search engine marketing campaigns is critical to the success of the overall project. Landing pages need to reflect the intention of the searcher when they clicked on the search result, and then entice them to continue clicking through or take action immediately. We develop the pages, suggest the techniques, do the A/B testing within the paid search campaign, and help interpret the results. WebMama.com has usability experts that team with the search experts, to create the right page for you, with highest return. Together we focus on maximizing your ROI.